Category Archive: Copywriting
- Using Headlines to Capture Attention
Feb 1, 2006The headline is without doubt the most important part of any advertisement, website page, or direct mail piece. If you don’t have a headline that captures attention, you won’t get a spark of interest from your prospective customer.
- PR Works! 15 Ways to Make Your Press Release Stand Out From the Crowd!
Dec 1, 2005Do editors of newspapers, magazines, and online news sites really use press releases? They sure do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.
- Website Copy: Forget the Trickery... it's All About You!
Jun 1, 2005Here’s a question for you: What are the most important words on your web site? Do I hear you shout, “keywords of course.” Well if you did, you’d be wrong.
- Mean Business - 12 Tips on Writing Better Brochures
Sep 1, 2004Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel – the Internet.