Category Archive: Marketing/Advertising
- Four Recession-proof Tips to Increase Your Sales
Jan 27, 2008Recession or not, people don’t buy products; they buy health, wealth, status or romance. They buy a better life, a better body, a better mind.
- Five tips for Creating a (Serious) Public Relation's Campaign
Nov 13, 2007Public relations is multi-dimensional. It’s not about sending out a weekly press release containing tedious, non-newsworthy hype that’s sure to send editors and reporters reaching for their Prozac.
- Connecting with Customers. Why Some Websites Succeed…and Others Don’t
Mar 23, 2007There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesn’t connect with them, there’s a website out there that will.
- Like and Risk
Jan 5, 2007Why do so many of us drive a few extra miles to buy coffee from Starbucks when there’s often another (perhaps better) coffee shop close by? What is it about Starbucks that compels us to seek them out?
- Setting the Tone: How Color Shapes Success
Nov 3, 2006There’s a reason why popular brands use the colors they do. Color encourages us to act in a certain way. It influences our mood and affects our purchasing decisions.
- Forget one-size-fits-all marketing: these days it's the consumer who controls the market, not you!
Sep 19, 2006A new breed of consumer is disrupting the rules of marketing. No longer is it up to the marketer to decide which product to promote or which product isn’t worth putting their advertising dollars into. It’s the consumer who is driving every market.
- Brand advertising works: if you've got a million dollars and a whole lot of time!
Aug 1, 2006What makes Proctor & Gamble, General Motors, Time Warner, and AT&T so successful? Is their success based on how good they are? Is it based on what great products they sell?
- Window Shopping - How to Turn "Just Lookers" into Buyers.
Jul 6, 2006Nothing is more frustrating to a retailer than the shopper who dithers for weeks before buying, or worse walks away with nothing.
- Email Marketing: Don't Treat All Your Customers the Same - Make It Personal!
May 1, 2006Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. The problem is that when it comes to email marketing, most companies treat all their customers the same.
- Using Headlines to Capture Attention
Feb 1, 2006The headline is without doubt the most important part of any advertisement, website page, or direct mail piece. If you don’t have a headline that captures attention, you won’t get a spark of interest from your prospective customer.
- Resolve To Handle Email More Efficiently in 2006
Jan 2, 2006Is one of your New Year’s resolutions to manage your time better? We all know that email can be one of the worst time-wasters there is — but if you’re conducting business online it’s a necessary evil. Here are some tips to make the most of your time using email.
- PR Works! 15 Ways to Make Your Press Release Stand Out From the Crowd!
Dec 1, 2005Do editors of newspapers, magazines, and online news sites really use press releases? They sure do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.
- If You Think Your Advertising Costs Too Much, Think Again
Sep 1, 2005“HOW MUCH!”
I hear these two words loud and clear almost every day. And they’re usually followed by a long period of silence.
- Email Marketing: The Not So Free Offers in Your Inbox
Jul 1, 2005All the fake “free” email offers slipping through my junkmail filter are starting to test my patience. Not because they slip through, but because the emails themselves just beg not to be taken seriously. When will the senders recognize the universal truth: If you’re going to use the word free, for heaven’s sake mean what you say.
- Want to broadcast the benefits of your product or service to the world? Get on the radio
May 1, 2005The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today.
- Print Ads - Alive and Selling to Readers Near You
Apr 1, 2005The print ad is not dead. Although some people will tell you otherwise. If they do, they’re wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers—more than five times the amount spent on Internet advertising in the same year. And if that’s not confirmation that the print ad is alive and still selling, I don’t know what is.
- Loyalty Programs May Keep Customers Coming Back - But First You've Got to Earn their Trust
Dec 1, 2004Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts.
- Creating Demand with Email Newsletters
Oct 1, 2004You’ve launched your web site. You’ve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site’s daily visitors are still in single digits and your sales are… well let’s just say that early retirement is no longer an option.