Category Archive: SEM
- Paid Search Doesn't Work. That's Because You're Doing it Wrong
May 28, 2008Paid search requires research, testing, science and creativity. In other words, if you don’t know what you’re doing, you are doomed to fail and lose a lot of money into the bargain.
- Keeping Up With Google. Universal Search: It's Still About Relevance
May 23, 2007Now search engine marketing professionals will have to make sure they produce even more relevant content for their clients and that the content fits the criteria for each database. Although, shouldn’t they have been doing that anyway?
By Julia Hyde
- Getting off at the wrong floor
Dec 4, 2006Frustrated, irritated and just a little foolish. That’s how your customers feel when they click on your pay-per-click ad for baseball bats and end up on a web page promoting golf clubs.
- Choosing and Using Keywords for Your Website
Nov 1, 2005Selecting the right keywords to emphasize on your site is crucial to your online success. The terms you optimize for must match the terms your prospective customers use in their queries, otherwise the search engines won’t realize your site is just what they’re looking for.
- Search Engine Marketing - the Art of Playing to Win
Oct 3, 2005With the holiday season just around the corner, more and more small businesses are attempting to compete with the big-box retailers in the complex game of paid-search marketing.
And why not?
- Website Copy: Forget the Trickery... it's All About You!
Jun 1, 2005Here’s a question for you: What are the most important words on your web site? Do I hear you shout, “keywords of course.” Well if you did, you’d be wrong.
- Along Came a Spider (Part 3) - There's More to Online Success Than Search Engine Rankings
Mar 1, 2005In the last two articles in the Along Came a Spider series, I’ve talked about the difference between search engines and directories, and how persuasive, keyword-rich content can make or break your online business.
- Along Came a Spider (Part 2) - Keyword Rich Copy Works - But Only When You Have A Plan
Feb 1, 2005There’s no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper — or fingers to keyboard. And most of it involves a lot of legwork.
- Along Came a Spider (Part 1) - Understanding the Difference Between Search Engines and Directories
Jan 3, 2005So, your Web site’s up and running. It looks great and on its first day you’re excited about getting your first order. But your excitement soon turns to weariness as that one order is the only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much for the perception that “if you build it, they’ll come.”
- Buying Your Way to the Top with Pay-Per-Click Advertising
Nov 1, 2004Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results?
- All About Links - Interview With Link Building Expert, Bob Gladstein
Jun 1, 2004Combine search engine marketing techniques with persuasive, call-to-action copy and you’ve got the makings of a Web site that will not only rank high on the search engine results but, most importantly, you’ve got yourself a Web site that will sell.