Category Archive: SEO
- Google's Latest Update: You Can't Produce Results if You Live in a Search Engine's Virtual Vacuum
Oct 30, 2007Google and other search engines should never be relied upon to generate consistent traffic to your website. If you want your business to succeed, you need to invest in a well-rounded marketing strategy.
- Lost in Translation: It Takes More Than a Currency Converter to Sell Successfully Overseas
May 9, 2007The Internet may appear to make it easier to tap into international markets but launching a website in a foreign country is fraught with difficulties.
- 6 Things High Ranking Websites Have That Yours Doesn't
Feb 7, 2007Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success.
- 10 Link Building Techniques for Web 2.0
Oct 5, 2006What makes Web 2.0 interesting from an online marketing point of view is that it offers (among other things) more link building opportunities for website owners.
- Choosing and Using Keywords for Your Website
Nov 1, 2005Selecting the right keywords to emphasize on your site is crucial to your online success. The terms you optimize for must match the terms your prospective customers use in their queries, otherwise the search engines won’t realize your site is just what they’re looking for.
- Website Copy: Forget the Trickery... it's All About You!
Jun 1, 2005Here’s a question for you: What are the most important words on your web site? Do I hear you shout, “keywords of course.” Well if you did, you’d be wrong.
- Along Came a Spider (Part 3) - There's More to Online Success Than Search Engine Rankings
Mar 1, 2005In the last two articles in the Along Came a Spider series, I’ve talked about the difference between search engines and directories, and how persuasive, keyword-rich content can make or break your online business.
- Along Came a Spider (Part 2) - Keyword Rich Copy Works - But Only When You Have A Plan
Feb 1, 2005There’s no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper — or fingers to keyboard. And most of it involves a lot of legwork.
- Along Came a Spider (Part 1) - Understanding the Difference Between Search Engines and Directories
Jan 3, 2005So, your Web site’s up and running. It looks great and on its first day you’re excited about getting your first order. But your excitement soon turns to weariness as that one order is the only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much for the perception that “if you build it, they’ll come.”
- Feed Me - Satisfy the Search Engines and Your Site's Visitors With Relevant Keyword-Rich Content
Jul 1, 2004Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.