Category Archive: Web Design
- Brand advertising works: if you've got a million dollars and a whole lot of time!
Aug 1, 2006What makes Proctor & Gamble, General Motors, Time Warner, and AT&T so successful? Is their success based on how good they are? Is it based on what great products they sell?
- Window Shopping - How to Turn "Just Lookers" into Buyers.
Jul 6, 2006Nothing is more frustrating to a retailer than the shopper who dithers for weeks before buying, or worse walks away with nothing.
- In User Centered Design, Performance Matters Because We're Lazy
Apr 3, 2006In today’s Internet environment, performance matters over mere existence. Suddenly, with passion and close scrutiny, web site owners are discovering their web site navels.
- Using Headlines to Capture Attention
Feb 1, 2006The headline is without doubt the most important part of any advertisement, website page, or direct mail piece. If you don’t have a headline that captures attention, you won’t get a spark of interest from your prospective customer.
- Can You See Me Now? 188 Billion Reasons to Build a Web Site That Everyone Can Access
Jan 2, 2006When it comes to marketing online to people with disabilities, most companies haven’t a clue. I know this because I spent some time over the holidays looking at a variety of websites to assess how “disability friendly” they are. Actually, when I say “some time” what I really mean is a cursory glance…
- You Had Me at The Search Engine - Web Site Usability
Aug 1, 2004You’ve likely heard of the movie, Jerry Maguire, with its famous line, “You had me at hello.” Jerry Maguire was luckier than web sites we find in search engines. Many web sites don’t attract user devotion at the first word, let alone after scanning the home page.