Since the launch of QreateBUZZ we’ve been seeing more and more advertisers using QR Codes as part of their marketing. Of course, it could just be that we’re paying more attention but somehow I don’t think so.

Consider the following from the last couple of weeks

The Happening

A QR Code-to -movie trailer promotion for the movie, The Happening, a paranoid paranoid thriller about a family on the run from a natural crisis that presents a large-scale threat to humanity. Created by Warbasse Design for 20th Century Fox.

QR Code Technology in the Arts

The Mattress Factory Contemporary Arts Museum uses QR Codes on print advertising and exhibit title cards that link to more information, You Tube videos and more.

Reward Cards and Discount Coupons

Online store uses QR Codes on reward discount coupons so customers can download to their mobile phones - saves paper too! (we had something to do with this one too)

Touch-screen Digital Signage

OK, these are ours but still pretty cool even if we say so ourselves. All the digital signage demos have integrated QR Codes so customers and brands can connect via mobile phone.

Of course, Coca Cola have used QR Codes on coke bottles in the U.K., Volvo used them in print ads, in Europe and Ralph Lauren Polo used them (although a little haphazardly). Any more? I know there is. Let me know if you’ve heard of any.

Tags: Digital Signage, julia hyde, mattress factory, Mobile Marketing, QR Code to movie trailer, qr codes, QReatebuzz, warbasse design

This entry was posted on Thursday, April 16th, 2009 at 10:15 am and is filed under QR Codes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.