What’s for Dinner? Chicken, Beef or Pork?

Not that I’m obsessed with wine or anything (see previous digital signage demo) but I know first hand what a chore it is to figure out what I’m going to cook for dinner each night. And if dinner isn’t difficult enough, selecting a complementary wine amid the vast choices on the grocery store shelf, is enough to give me a major headache.

Enter our latest Touch-screen Digital Signage demo. A quick, easy way for grocery shoppers to select all the ingredients for tonight’s dinner, pair the recipe with the perfect wine, and download all the information, including an instant QR Code-enabled discount… Read More

You may have noticed that Creative Search Media is passionate about digital signage and QR Codes - heck we’re betting our future on their success. But, what you might not know is that we’re also partial to a little wine - especially when it comes from Santa Cruz Mountain wineries close to our offices in Scotts Valley, California. We like to think local!

Anyhow, we decided to combine these three things - digital signage, QR Codes and wine - and come up with a touch-screen digital signage demonstration that shows how two relatively new technologies can work together to create an interactive advertising medium for placement in hotels, tourism centers, museums, airports and many more places tourists visit.

Watch the short video demo then tell us what you think. If… Read More

Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.

First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.

According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes… Read More

As part of our commitment to exploring and utilizing emerging media in our clients’ campaigns, we’ve created QReateBUZZ (beta), a QR Code solution that generates, manages and analyzes real-world QR Codes in action.

The QReateBUZZ Site

It all started when Dan S. Robbins, Creative Search Media’s VP of Marketing was in pursuit of finding the best QR Code tools available for managing our clients QR Code advertising programs. He quickly discovered that while there are many QR Code generators out there and a handful of systems that say they’re complete QR Code management applications, they all lacked in one way or another.

Dan quickly sketched out a product plan and set to… Read More