A few weeks ago Creative Search Media dropped in digital signage equipped with a QR Code call to action at the Santa Clara Convention Center. We were tapped by WebmasterRadio.FM to provide an eye-catching, interactive promotion experience for their SearchBash event at SMX West.

WMR.FM’s founder, Daron Babin’s jaw literally dropped when we fired this thing up before the show opened. He had only seen Flash mockups on a tiny computer screen before that moment and they just don’t do the sign justice.

Our utilization of a QR Code on the signage provided an instant offline-to-online connection to the event registration form. QR Codes are relatively unknown entities in these parts, but we’re going to change that very… Read More

Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options -… Read More

Julia

They may look like a child’s puzzle maze but QR Codes (Quick Response Codes) are beginning to gain a lot of ground here in the States. Brands are adopting them to change the way they interact with consumers and, perhaps more importantly, how consumers interact with brands.

If you’ve yet to be introduced to this nifty little tool, a QR Code is a type of 2D (2 Dimensional) bar code. It was originally developed by Denso Wave to keep track of auto parts. The difference between a QR Code and a standard bar code is that QR Codes hold a lot more information, can be read… Read More

Got a retail store? Maybe it’s a grocery store, health products, gifts, office equipment, garden ornaments or clothing. Perhaps it’s cameras, plants, bicycles or shoes. Whatever it is you sell, Creative Search Media’s in-store digital signage advertising places your product or service directly in front of your target customers when and where they’re ready to buy.

With Digital Signage Advertising you can:

• Entertain customers with interactive music and video
• Provide educational product information
• Offer specials, coupons and promotions
• Decrease customers perceived wait time
• Sell advertising ‘airtime’ to outside advertisers
• Integrate mobile phone advertising using short codes or QR codes
• Keep customers informed of national and local events, news, sports and weather
• Influence customer purchasing decisions
• Up-sell products using emotional or timely triggers
• Choose either lease or buy option for digital media screens to fit your budget

Get smarter… Read More