There’s lots of reasons why we love QR Codes for advertising - they’re trackable, allow brands to connect with customers instantly and on, and on. And let’s face it, they’re just downright cool.

So what did a German Toy Store use to advertise Lego? You guessed it: They created QR Codes made entirely from Lego bricks. The codes could then be decoded (see below) to engage and involve the customer, and allow them to make a purchase directly from their mobile phone.

Now, while the idea is great (hat’s off to the person who came up with it) and I’ve no doubt the QR Codes worked in… Read More

It’s been an incredibly hectic month here at Creative Search Media. We’ve moved into new offices (hence the lack of posts to this page), we’re in the middle of major re-design of our web site and changing our focus just a tad. We’ve seen an organic shift in our clients’ needs over the past six months with many asking for more interactive and digital marketing solutions. Read More

If you want your permission-based (opt-in) email marketing campaign to pay off, your message to list members must be relevant to their needs, wants and desires.

Seems like a no-brainer to me, but of course there’s nothing like a study to give credibility to what we already know.

The study in question, conducted by Harris Interactive, found that half of all adult email users surveyed said they had made an online purchase as a result of opt-in, promotional email marketing. But, that they are more than willing to revoke their permission to receive emails from companies if the message sent is not relevant to them. The study also found that opt-in promotional emails are second only to customer reviews on a Web site for influencing a purchase.

Here’s the list –… Read More