Validating (to us anyway) our obsession with mobile marketing and, in particular, QR Codes, an article in today’s Insider Retailing suggests the world is taking a step closer to mobile communication and clever merchants are beginning to use it to attract and communicate directly with consumers while they shop.

Walk into any Shopping Mall, anywhere in the world, and you’ll see why - kids and teens are texting each other about items they want to buy; mothers, daughters, sons and husbands are taking and sending photos to each other for approval of a product; coupons and special offers are being scanned and downloaded…the list goes on and on.

• Check out QReateBUZZ for more information on QR Codes.
• Visit Qread.me to download a QR Code reader for your phone (this

Celebrity QR Code

It’s interesting what a little airtime can do. Take Susan Boyle, the extraordinary singer who appeared on Britain’s got talent. This dowdy, middle-aged women went from total obscurity to international fame overnight. Just hours after her performance on the show, videos were uploaded to YouTube and watched by millions of people around the globe.

Now take the humble QR Code. This little known, but rather nifty tool has, much like Susan Boyle, has gone from relative obscurity to overnight sensation due, in part, to the creativity of Artist, Takashi Murakami and the envelope-pushing advertising of well-known brand, Louis Vuitton.

The pair took the unattractive QR Code, turned it into something of… Read More

Cosmetic Touch-screen Digital Signage Demo

Introducing Creative Search Media’s latest touch-screen digital signage demo designed for cosmetic brands to engage consumers in department stores such as Macy’s, Nordstroms, food, drug and specialty retail stores.

Incorporating touch-screen and mobile/QR Code technology, the customer can choose the look they like, choose make-up colors and download the information to their mobile phone via a QR Code or get an instant discount coupon. Product manufacturers or the store are able to track QR Code impressions using our QR Code management tool, QreateBUZZ.

The demo was created in response to a recent survey that showed that in-store beauty and… Read More

Kraft Foods iFood Assistant

It’s taken quite a while for the packaged food industry to catch on to the power of interactive marketing but Kraft Foods has taken a step in the right direction. The company, responding to the reduction in consumer spending on packaged food, has launched the iFood Assistant, an Apple iphone application that lets customers search for, and download recipes, manage their shopping lists and locate local stores.

Now, if Kraft took that one step further and engaged consumers with in-store digital signage customers could download coupons and recipes to any mobile phone, they might be on to something!…