Celebrity QR Code

It’s interesting what a little airtime can do. Take Susan Boyle, the extraordinary singer who appeared on Britain’s got talent. This dowdy, middle-aged women went from total obscurity to international fame overnight. Just hours after her performance on the show, videos were uploaded to YouTube and watched by millions of people around the globe.

Now take the humble QR Code. This little known, but rather nifty tool has, much like Susan Boyle, has gone from relative obscurity to overnight sensation due, in part, to the creativity of Artist, Takashi Murakami and the envelope-pushing advertising of well-known brand, Louis Vuitton.

The pair took the unattractive QR Code, turned it into something of… Read More

Digital Signage advertising, Viral and Social Media marketing; Email and eCRM and Mobile marketing. These new services will give advertisers the opportunity to attract and engage consumers whose media consumption patterns are changing at a staggering pace.

“In today’s texting, downloading, tagging, social networking world, it’s not enough for advertisers to stand around the water cooler discussing the latest trends and technologies – they have to act now,” said Julia Hyde, CEO and founder of Creative Search Media. “Our new services are designed to address the needs of the 21st century consumer and to dramatically improve the visibility and relevance of our clients’ advertising.” Read More

Which type of social media group do you belong to?:

Contributor- Reviews products, answers questions and contributes to the community.

Creator - Creates the community, blog, podcast or video

Opportunist - Provides feedback, vote, ask questions, forward to others

Lurker - Reads product reviews, read blogs and message boards

According to a research study by Gartner:, a new online group called “Generation Virtual” is defined not by demographics and psychographics but by achievement, accomplishments and their preference for using digital media. The Generation Virtual group is split into the four segments above, which, says Gartner, should be marketed to differently online to increase return on investment.

Pity the poor people who are labeled “Lurkers”. You’d think that Gartner would be able to come up with a better name than that.

Imagine a mailing list segmented… Read More

CareerDNA is the first digital mentoring and career coaching center that helps recent college graduates get a job they will love based on their individual traits and talents. Instead of trial, error and luck, CareerDNA is designed to provide scientific and psychological analysis that provides users with a strong understanding of how their unique talents and experience can be applied to very specific career and job options. Read More