CareerDNA

Thursday, November 16th, 2006 by Creative Search Media

Description:

careerdnalogo CareerDNACareerDNA is the first digital mentoring and career coaching center that helps recent college graduates get a job they will love based on their individual traits and talents. Instead of trial, error and luck, CareerDNA is designed to provide scientific and psychological analysis that provides users with a strong understanding of how their unique talents and experience can be applied to very specific career and job options.

careerdna CareerDNAObjectives:

With the software already complete, CareerDNA needed their website written and organized in a way that would encourage visitors to try out the new service and sign up for a yearly subscription.

Solution:

Using the results of extensive keyword research, Creative Search Media, helped create a navigation and layout that would appeal to CareerDNA’s target audience. Creative Search also wrote informative, sales-focused online copy and email promotions designed to create interest and sign-ups.

Tasks:

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