Comments on: If You Think Digital Signage Costs Too Much, Think Again http://www.creativesearchmedia.com/blog/digital-signage/digital-signage-costs-985671/ An Interactive Marketing Agency Thu, 9 Sep 2010 20:34:08 +0000 http://wordpress.org/?v=2.6.5 By: Darius http://www.creativesearchmedia.com/blog/digital-signage/digital-signage-costs-985671/#comment-2109 Darius Wed, 24 Jun 2009 00:32:43 +0000 http://www.creativesearchmedia.com/blog/?p=441#comment-2109 Hi, great article! i'm just wondering Julia maybe you could help me, how much should ad space cost on a screen, on average? Darius Hi, great article! i’m just wondering Julia maybe you could help me, how much should ad space cost on a screen, on average?

Darius

]]> By: Julia Hyde http://www.creativesearchmedia.com/blog/digital-signage/digital-signage-costs-985671/#comment-1491 Julia Hyde Thu, 09 Apr 2009 22:46:44 +0000 http://www.creativesearchmedia.com/blog/?p=441#comment-1491 Thanks for your comment Angelo. As with any other form of advertising there's always other costs involved. This was just an exercise to help people figure out how digital signage can pay for itself in the long term. Too often, people only see the initial outlay without taking into account how that initial spend is a mere drop in the ocean compared to the return. Of course, this applies to all advertising, not just digital signage. Julia Thanks for your comment Angelo. As with any other form of advertising there’s always other costs involved. This was just an exercise to help people figure out how digital signage can pay for itself in the long term. Too often, people only see the initial outlay without taking into account how that initial spend is a mere drop in the ocean compared to the return. Of course, this applies to all advertising, not just digital signage.

Julia

]]> By: Angelo Kosmidis http://www.creativesearchmedia.com/blog/digital-signage/digital-signage-costs-985671/#comment-1486 Angelo Kosmidis Thu, 09 Apr 2009 12:31:58 +0000 http://www.creativesearchmedia.com/blog/?p=441#comment-1486 Julia. This is a good exercise. I suggest you factor in a cost of maintaining the technology and updating the content. A good rule of thumb is 20% per year, or in your case $2000 per year. This could be higher (or lower) depending on the required frequency of content updates. The enviroment that the equipment is in will dicatate the amount of service and maintenance it will require. I would suggest budgeting 1 on site service call per quarter. Failing to factor this cost in will result in failure. We see it way too often where a significant initial investment is made only to have outdated content or malfunctioning equipment. Cheers. Julia.

This is a good exercise. I suggest you factor in a cost of maintaining the technology and updating the content. A good rule of thumb is 20% per year, or in your case $2000 per year. This could be higher (or lower) depending on the required frequency of content updates. The enviroment that the equipment is in will dicatate the amount of service and maintenance it will require. I would suggest budgeting 1 on site service call per quarter.

Failing to factor this cost in will result in failure. We see it way too often where a significant initial investment is made only to have outdated content or malfunctioning equipment.

Cheers.

]]>