Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options - sales associates better watch out! Savvy retailers will take advantage of mobile-enabled signage offering consumers the ability to easily access information (or even purchase products) via their mobile phones either with QR Codes or SMS. Even movie theaters will begin installing menu boards based on digital signage to promote the sale of popcorn, drinks and candy bars and offering advertising opportunities to outside advertisers to complement the ads shown before the beginning of a movie.

Luckily, CSM is ready. Are you?

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This entry was posted on Wednesday, February 25th, 2009 at 1:36 pm and is filed under Digital Signage, Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.