What’s for Dinner? Grocery Store Digital Signage Lets Customers Pair Wine with Recipes and Download a Coupon to Their Mobile Phone.
Monday, April 13th, 2009 by Julia Hyde
What's for Dinner? Chicken, Beef or Pork?
Not that I’m obsessed with wine or anything (see previous digital signage demo) but I know first hand what a chore it is to figure out what I’m going to cook for dinner each night. And if dinner isn’t difficult enough, selecting a complementary wine amid the vast choices on the grocery store shelf, is enough to give me a major headache.
Enter our latest Touch-screen Digital Signage demo. A quick, easy way for grocery shoppers to select all the ingredients for tonight’s dinner, pair the recipe with the perfect wine, and download all the information, including an instant QR Code-enabled discount coupon to their mobile phone.
Choose Chicken and Get a Recipe and Wine Pairing
Scan the QR Code with Your Mobile Phone and Get a Coupon
What could be sweeter than that? The customer walks away happy and the store just snagged a sale, and a loyal shopper.
Of course, there’s no need to restrict the touch-screen to dinner and wine. How about up-selling chocolates, flowers, napkins, cheese – the possibilities are endless.
Now if only my local grocery store would make shopping for dinner so easy!
Tags: creative search media, Digital Signage, digital signage demo, digital signage grocery store, digital signage wine pairing, julia hyde, qr code, qr code ad campaigns, qr codes, QReatebuzz
