Validating (to us anyway) our obsession with mobile marketing and, in particular, QR Codes, an article in today’s Insider Retailing suggests the world is taking a step closer to mobile communication and clever merchants are beginning to use it to attract and communicate directly with consumers while they shop.

Walk into any Shopping Mall, anywhere in the world, and you’ll see why - kids and teens are texting each other about items they want to buy; mothers, daughters, sons and husbands are taking and sending photos to each other for approval of a product; coupons and special offers are being scanned and downloaded…the list goes on and on.

• Check out QReateBUZZ for more information on QR Codes.
• Visit Qread.me to download a QR Code reader for your phone (this site is a work in progress).
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Here’s some photos the author of the article, Jon Bird of IdeaWorks.com.au took on a recent overseas trip. Note the QR Codes on the Gap promotion and in the grocery store.

Gap in Tokyo used QR Codes to get a coupon on Your Phone for 10% off

British Telecom's Tap and Save System allows Consumers to Tap their Phones on the Sign and Receive a Discount

Japanese Supermaret Uses QR Codes to Show the Origins and the Grower of Perishable Goods

Tags: Inside Retailing, Mobile Marketing, qr codes, QReatebuzz

This entry was posted on Monday, June 29th, 2009 at 12:05 pm and is filed under Mobile Marketing, QR Codes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.