As recession looms and traditional advertising budgets are cut, digital media advertising (digital out-of-home) is set to grow at at annual rate of 12.9 percent, reveals a recent research study conducted by PQ Media.

Digital media advertising enables advertisers to target relevant advertising to consumers as they go about their daily lives through digital signage billboards, video advertising and touchscreen technology. Applications for digital media advertising are virtually endless – retail, conferences, offices, restaurants, hotels, transit, schools, real estate and more.

Integration with mobile phone marketing (short codes and QR codes), the trackability of screens by placement and conversion, and the ability of screen-owners to sell “airtime” to other advertisers on their network, makes digital media advertising a must-have for companies large and small.

Applications for digital media advertising are virtually endless – retail, conferences, offices, restaurants, hotels, transit, schools, real estate and more.

Tags: digital displays, digital media advertising, Digital Signage, Mobile Marketing, qr codes, short codes

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