As part of our commitment to exploring and utilizing emerging media in our clients’ campaigns, we’ve created QReateBUZZ (beta), a QR Code solution that generates, manages and analyzes real-world QR Codes in action.

The QReateBUZZ Site

It all started when Dan S. Robbins, Creative Search Media’s VP of Marketing was in pursuit of finding the best QR Code tools available for managing our clients QR Code advertising programs. He quickly discovered that while there are many QR Code generators out there and a handful of systems that say they’re complete QR Code management applications, they all lacked in one way or another.

Dan quickly sketched out a product plan and set to… Read More

A few weeks ago Creative Search Media dropped in digital signage equipped with a QR Code call to action at the Santa Clara Convention Center. We were tapped by WebmasterRadio.FM to provide an eye-catching, interactive promotion experience for their SearchBash event at SMX West.

WMR.FM’s founder, Daron Babin’s jaw literally dropped when we fired this thing up before the show opened. He had only seen Flash mockups on a tiny computer screen before that moment and they just don’t do the sign justice.

Our utilization of a QR Code on the signage provided an instant offline-to-online connection to the event registration form. QR Codes are relatively unknown entities in these parts, but we’re going to change that very… Read More

In this short video, Dan S. Robbins explains how QR Codes work and how they can be used to develop relationships with your prospects and customers. Read More

The QR (quick response) Code was created in 1994 as a method for tracking auto parts by Denso-Wave, a member of the Toyota Group companies. It’s similar to a barcode, but can hold a lot more information. It can be read and decoded with a mobile phone’s built-in camera and barcode reading application. This means that anyone with a properly equipped cell phone can decode a QR Code wherever they see one on a: website, monitor/TV, billboard, business card, CD or DVD cover, t-shirt, or anywhere else it can be presented legibly and with sufficient contrast. Read More