Kraft Foods iFood Assistant

It’s taken quite a while for the packaged food industry to catch on to the power of interactive marketing but Kraft Foods has taken a step in the right direction. The company, responding to the reduction in consumer spending on packaged food, has launched the iFood Assistant, an Apple iphone application that lets customers search for, and download recipes, manage their shopping lists and locate local stores.

Now, if Kraft took that one step further and engaged consumers with in-store digital signage customers could download coupons and recipes to any mobile phone, they might be on to something!…