Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options -… Read More

Julia

They may look like a child’s puzzle maze but QR Codes (Quick Response Codes) are beginning to gain a lot of ground here in the States. Brands are adopting them to change the way they interact with consumers and, perhaps more importantly, how consumers interact with brands.

If you’ve yet to be introduced to this nifty little tool, a QR Code is a type of 2D (2 Dimensional) bar code. It was originally developed by Denso Wave to keep track of auto parts. The difference between a QR Code and a standard bar code is that QR Codes hold a lot more information, can be read… Read More