“HOW MUCH!”

Example Digital Signage Screenshot Promoting Cosmetics

We hear these two words loud and clear almost every day. And they’re usually followed by a long period of silence.

The reason for this outburst is that we’ve just told a potential client that an investment in touch screen-enabled digital signage can easily cost over $10,000 for just one screen.

After they’ve recovered from the shock, we go on to tell them that the cost really isn’t very much at all. And what they need to take into account is not how much the digital signage costs, but how much return it will bring.

Let’s look at it differently: If you paid $10,000 for just… Read More

Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options -… Read More