“HOW MUCH!”

Example Digital Signage Screenshot Promoting Cosmetics

We hear these two words loud and clear almost every day. And they’re usually followed by a long period of silence.

The reason for this outburst is that we’ve just told a potential client that an investment in touch screen-enabled digital signage can easily cost over $10,000 for just one screen.

After they’ve recovered from the shock, we go on to tell them that the cost really isn’t very much at all. And what they need to take into account is not how much the digital signage costs, but how much return it will bring.

Let’s look at it differently: If you paid $10,000 for just… Read More