Cosmetic Touch-screen Digital Signage Demo

Introducing Creative Search Media’s latest touch-screen digital signage demo designed for cosmetic brands to engage consumers in department stores such as Macy’s, Nordstroms, food, drug and specialty retail stores.

Incorporating touch-screen and mobile/QR Code technology, the customer can choose the look they like, choose make-up colors and download the information to their mobile phone via a QR Code or get an instant discount coupon. Product manufacturers or the store are able to track QR Code impressions using our QR Code management tool, QreateBUZZ.

The demo was created in response to a recent survey that showed that in-store beauty and… Read More

QR Code-to -movie Trailer Poster - Courtesy of Warbasse Design and 20th Century Fox

Since the launch of QreateBUZZ we’ve been seeing more and more advertisers using QR Codes as part of their marketing. Of course, it could just be that we’re paying more attention but somehow I don’t think so.

Consider the following from the last couple of weeks

The Happening

A QR Code-to -movie trailer promotion for the movie, The Happening, a paranoid paranoid thriller about a family on the run from a natural crisis that presents a large-scale threat to humanity. Created by Warbasse Design for 20th Century Fox.

QR Code Technology

What’s for Dinner? Chicken, Beef or Pork?

Not that I’m obsessed with wine or anything (see previous digital signage demo) but I know first hand what a chore it is to figure out what I’m going to cook for dinner each night. And if dinner isn’t difficult enough, selecting a complementary wine amid the vast choices on the grocery store shelf, is enough to give me a major headache.

Enter our latest Touch-screen Digital Signage demo. A quick, easy way for grocery shoppers to select all the ingredients for tonight’s dinner, pair the recipe with the perfect wine, and download all the information, including an instant QR Code-enabled discount… Read More

“HOW MUCH!”

Example Digital Signage Screenshot Promoting Cosmetics

We hear these two words loud and clear almost every day. And they’re usually followed by a long period of silence.

The reason for this outburst is that we’ve just told a potential client that an investment in touch screen-enabled digital signage can easily cost over $10,000 for just one screen.

After they’ve recovered from the shock, we go on to tell them that the cost really isn’t very much at all. And what they need to take into account is not how much the digital signage costs, but how much return it will bring.

Let’s look at it differently: If you paid $10,000 for just… Read More