Tourism Digital Signage with QR Code Integration (And a Little Wine Thrown In)

Tuesday, March 24th, 2009 by Julia Hyde

You may have noticed that Creative Search Media is passionate about digital signage and QR Codes - heck we’re betting our future on their success. But, what you might not know is that we’re also partial to a little wine - especially when it comes from Santa Cruz Mountain wineries close to our offices in Scotts Valley, California. We like to think local!

Anyhow, we decided to combine these three things - digital signage, QR Codes and wine - and come up with a touch-screen digital signage demonstration that shows how two relatively new technologies can work together to create an interactive advertising medium for placement in hotels, tourism centers, museums, airports and many more places tourists visit.

Watch the short video demo then tell us what you think. If… Read More

QR Code Mobile Technology Gains Momentum

Monday, March 16th, 2009 by Julia Hyde

Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.

First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.

According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes… Read More

QR Code-Enabled Digital Signage Recipe

Thursday, February 26th, 2009 by admin

A few weeks ago Creative Search Media dropped in digital signage equipped with a QR Code call to action at the Santa Clara Convention Center. We were tapped by WebmasterRadio.FM to provide an eye-catching, interactive promotion experience for their SearchBash event at SMX West.

WMR.FM’s founder, Daron Babin’s jaw literally dropped when we fired this thing up before the show opened. He had only seen Flash mockups on a tiny computer screen before that moment and they just don’t do the sign justice.

Our utilization of a QR Code on the signage provided an instant offline-to-online connection to the event registration form. QR Codes are relatively unknown entities in these parts, but we’re going to change that very… Read More

Increasing Retail Sales with in-store Digital Signage

Friday, December 5th, 2008 by Julia Hyde

Got a retail store? Maybe it’s a grocery store, health products, gifts, office equipment, garden ornaments or clothing. Perhaps it’s cameras, plants, bicycles or shoes. Whatever it is you sell, Creative Search Media’s in-store digital signage advertising places your product or service directly in front of your target customers when and where they’re ready to buy.

With Digital Signage Advertising you can:

  • Entertain customers with interactive music and video
  • Provide educational product information
  • Offer specials, coupons and promotions
  • Decrease customers perceived wait time
  • Sell advertising ‘airtime’ to outside advertisers
  • Integrate mobile phone advertising using short codes or QR codes
  • Keep customers informed of national and local events, news, sports and weather
  • Influence customer purchasing decisions
  • Up-sell products using emotional or timely triggers
  • Choose either lease or buy option for digital media screens to fit your budget

Get smarter… Read More