The QR (quick response) Code was created in 1994 as a method for tracking auto parts by Denso-Wave, a member of the Toyota Group companies. It’s similar to a barcode, but can hold a lot more information. It can be read and decoded with a mobile phone’s built-in camera and barcode reading application. This means that anyone with a properly equipped cell phone can decode a QR Code wherever they see one on a: website, monitor/TV, billboard, business card, CD or DVD cover, t-shirt, or anywhere else it can be presented legibly and with sufficient contrast. Read More

As recession looms and traditional advertising budgets are cut, digital media advertising (digital out-of-home) is set to grow at at annual rate of 12.9 percent, reveals a recent research study conducted by PQ Media. Digital media advertising enables advertisers to target relevant advertising to consumers as they go about their daily lives through digital signage billboards Read More

It will, in all likelihood, include giant screens that let consumers virtually touch and feel the merchandise in retail stores, share products with their friends, and then buy at the touch of a button or a click of their mobile phone.

In other words, this holiday season consumers can expect an interactive shopping experience that connects to their lives — digitally. Read More

It’s been an incredibly hectic month here at Creative Search Media. We’ve moved into new offices (hence the lack of posts to this page), we’re in the middle of major re-design of our web site and changing our focus just a tad. We’ve seen an organic shift in our clients’ needs over the past six months with many asking for more interactive and digital marketing solutions. Read More