Interactive, Digital, Mobile, Viral? What Will This Year’s Holiday Marketing Look Like?

Friday, September 12th, 2008 by Julia Hyde

It will, in all likelihood, include giant screens that let consumers virtually touch and feel the merchandise in retail stores, share products with their friends, and then buy at the touch of a button or a click of their mobile phone.

In other words, this holiday season consumers can expect an interactive shopping experience that connects to their lives — digitally. Read More