Julia

They may look like a child’s puzzle maze but QR Codes (Quick Response Codes) are beginning to gain a lot of ground here in the States. Brands are adopting them to change the way they interact with consumers and, perhaps more importantly, how consumers interact with brands.

If you’ve yet to be introduced to this nifty little tool, a QR Code is a type of 2D (2 Dimensional) bar code. It was originally developed by Denso Wave to keep track of auto parts. The difference between a QR Code and a standard bar code is that QR Codes hold a lot more information, can be read… Read More