As part of our commitment to exploring and utilizing emerging media in our clients’ campaigns, we’ve created QReateBUZZ (beta), a QR Code solution that generates, manages and analyzes real-world QR Codes in action.

The QReateBUZZ Site

It all started when Dan S. Robbins, Creative Search Media’s VP of Marketing was in pursuit of finding the best QR Code tools available for managing our clients QR Code advertising programs. He quickly discovered that while there are many QR Code generators out there and a handful of systems that say they’re complete QR Code management applications, they all lacked in one way or another.

Dan quickly sketched out a product plan and set to… Read More

Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options -… Read More