(This post can also be read on QReateBUZZ.)

Based on the feedback we’ve received about the look of QR Codes (apparently they’re ugly) we decided to see if we could take an ugly duckling and turn it into a beautiful swan. (Thanks to Philip Warbasse of Warbasse Design for the inspiration.)

Anyhow, here’s a couple of our new and improved QR Codes which we believe will look much better on an ad and could become a brand icon. They haven’t been checked on every phone so if you want to try it out on yours, go ahead and let us know. If you don’t have a QR Code reader you can download one at QRead.me, but be warned, this site is a work in progress… Read More

Cosmetic Touch-screen Digital Signage Demo

Introducing Creative Search Media’s latest touch-screen digital signage demo designed for cosmetic brands to engage consumers in department stores such as Macy’s, Nordstroms, food, drug and specialty retail stores.

Incorporating touch-screen and mobile/QR Code technology, the customer can choose the look they like, choose make-up colors and download the information to their mobile phone via a QR Code or get an instant discount coupon. Product manufacturers or the store are able to track QR Code impressions using our QR Code management tool, QreateBUZZ.

The demo was created in response to a recent survey that showed that in-store beauty and… Read More

Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.

First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.

According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes… Read More

As part of our commitment to exploring and utilizing emerging media in our clients’ campaigns, we’ve created QReateBUZZ (beta), a QR Code solution that generates, manages and analyzes real-world QR Codes in action.

The QReateBUZZ Site

It all started when Dan S. Robbins, Creative Search Media’s VP of Marketing was in pursuit of finding the best QR Code tools available for managing our clients QR Code advertising programs. He quickly discovered that while there are many QR Code generators out there and a handful of systems that say they’re complete QR Code management applications, they all lacked in one way or another.

Dan quickly sketched out a product plan and set to… Read More