(This post can also be read on QReateBUZZ.)

Based on the feedback we’ve received about the look of QR Codes (apparently they’re ugly) we decided to see if we could take an ugly duckling and turn it into a beautiful swan. (Thanks to Philip Warbasse of Warbasse Design for the inspiration.)

Anyhow, here’s a couple of our new and improved QR Codes which we believe will look much better on an ad and could become a brand icon. They haven’t been checked on every phone so if you want to try it out on yours, go ahead and let us know. If you don’t have a QR Code reader you can download one at QRead.me, but be warned, this site is a work in progress… Read More

Celebrity QR Code

It’s interesting what a little airtime can do. Take Susan Boyle, the extraordinary singer who appeared on Britain’s got talent. This dowdy, middle-aged women went from total obscurity to international fame overnight. Just hours after her performance on the show, videos were uploaded to YouTube and watched by millions of people around the globe.

Now take the humble QR Code. This little known, but rather nifty tool has, much like Susan Boyle, has gone from relative obscurity to overnight sensation due, in part, to the creativity of Artist, Takashi Murakami and the envelope-pushing advertising of well-known brand, Louis Vuitton.

The pair took the unattractive QR Code, turned it into something of… Read More

Cosmetic Touch-screen Digital Signage Demo

Introducing Creative Search Media’s latest touch-screen digital signage demo designed for cosmetic brands to engage consumers in department stores such as Macy’s, Nordstroms, food, drug and specialty retail stores.

Incorporating touch-screen and mobile/QR Code technology, the customer can choose the look they like, choose make-up colors and download the information to their mobile phone via a QR Code or get an instant discount coupon. Product manufacturers or the store are able to track QR Code impressions using our QR Code management tool, QreateBUZZ.

The demo was created in response to a recent survey that showed that in-store beauty and… Read More

What’s for Dinner? Chicken, Beef or Pork?

Not that I’m obsessed with wine or anything (see previous digital signage demo) but I know first hand what a chore it is to figure out what I’m going to cook for dinner each night. And if dinner isn’t difficult enough, selecting a complementary wine amid the vast choices on the grocery store shelf, is enough to give me a major headache.

Enter our latest Touch-screen Digital Signage demo. A quick, easy way for grocery shoppers to select all the ingredients for tonight’s dinner, pair the recipe with the perfect wine, and download all the information, including an instant QR Code-enabled discount… Read More