Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.

First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.

According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes… Read More

As part of our commitment to exploring and utilizing emerging media in our clients’ campaigns, we’ve created QReateBUZZ (beta), a QR Code solution that generates, manages and analyzes real-world QR Codes in action.

The QReateBUZZ Site

It all started when Dan S. Robbins, Creative Search Media’s VP of Marketing was in pursuit of finding the best QR Code tools available for managing our clients QR Code advertising programs. He quickly discovered that while there are many QR Code generators out there and a handful of systems that say they’re complete QR Code management applications, they all lacked in one way or another.

Dan quickly sketched out a product plan and set to… Read More

Economies around the world are struggling, traditional media’s going down and budgets are tight. Yet it seems there’s a ray of hope for one industry - digital signage.

According to analysts, DisplaySearch, there’s reason for any business associated with digital signage and outdoor display to reinstate the Friday afternoon celebratory drink session.

Apparently, plasma and LCD panels used for public display has grown 13 percent every year And the forecast for 2009 is a whopping 44 percent increase in volume. How many displays is that? 1.8 million!

It’s looking like advertisers will be spending money on dynamic displays at bus and railway stations to capture the attention of commuters. Restaurant chains will replace static menus with interactive displays. Retailers will implement touch-screen signage to inform customers about product options -… Read More

Julia

They may look like a child’s puzzle maze but QR Codes (Quick Response Codes) are beginning to gain a lot of ground here in the States. Brands are adopting them to change the way they interact with consumers and, perhaps more importantly, how consumers interact with brands.

If you’ve yet to be introduced to this nifty little tool, a QR Code is a type of 2D (2 Dimensional) bar code. It was originally developed by Denso Wave to keep track of auto parts. The difference between a QR Code and a standard bar code is that QR Codes hold a lot more information, can be read… Read More