Validating (to us anyway) our obsession with mobile marketing and, in particular, QR Codes, an article in today’s Insider Retailing suggests the world is taking a step closer to mobile communication and clever merchants are beginning to use it to attract and communicate directly with consumers while they shop.

Walk into any Shopping Mall, anywhere in the world, and you’ll see why - kids and teens are texting each other about items they want to buy; mothers, daughters, sons and husbands are taking and sending photos to each other for approval of a product; coupons and special offers are being scanned and downloaded…the list goes on and on.

• Check out QReateBUZZ for more information on QR Codes.
• Visit Qread.me to download a QR Code reader for your phone (this

There’s lots of reasons why we love QR Codes for advertising - they’re trackable, allow brands to connect with customers instantly and on, and on. And let’s face it, they’re just downright cool.

So what did a German Toy Store use to advertise Lego? You guessed it: They created QR Codes made entirely from Lego bricks. The codes could then be decoded (see below) to engage and involve the customer, and allow them to make a purchase directly from their mobile phone.

Now, while the idea is great (hat’s off to the person who came up with it) and I’ve no doubt the QR Codes worked in… Read More

Celebrity QR Code

It’s interesting what a little airtime can do. Take Susan Boyle, the extraordinary singer who appeared on Britain’s got talent. This dowdy, middle-aged women went from total obscurity to international fame overnight. Just hours after her performance on the show, videos were uploaded to YouTube and watched by millions of people around the globe.

Now take the humble QR Code. This little known, but rather nifty tool has, much like Susan Boyle, has gone from relative obscurity to overnight sensation due, in part, to the creativity of Artist, Takashi Murakami and the envelope-pushing advertising of well-known brand, Louis Vuitton.

The pair took the unattractive QR Code, turned it into something of… Read More

QR Code-to -movie Trailer Poster - Courtesy of Warbasse Design and 20th Century Fox

Since the launch of QreateBUZZ we’ve been seeing more and more advertisers using QR Codes as part of their marketing. Of course, it could just be that we’re paying more attention but somehow I don’t think so.

Consider the following from the last couple of weeks

The Happening

A QR Code-to -movie trailer promotion for the movie, The Happening, a paranoid paranoid thriller about a family on the run from a natural crisis that presents a large-scale threat to humanity. Created by Warbasse Design for 20th Century Fox.

QR Code Technology