What’s for Dinner? Grocery Store Digital Signage Lets Customers Pair Wine with Recipes and Download a Coupon to Their Mobile Phone.

Monday, April 13th, 2009 by Julia Hyde
What's for Dinner? Chicken, Beef or Pork?

What’s for Dinner? Chicken, Beef or Pork?

Not that I’m obsessed with wine or anything (see previous digital signage demo) but I know first hand what a chore it is to figure out what I’m going to cook for dinner each night. And if dinner isn’t difficult enough, selecting a complementary wine amid the vast choices on the grocery store shelf, is enough to give me a major headache.

Enter our latest Touch-screen Digital Signage demo. A quick, easy way for grocery shoppers to select all the ingredients for tonight’s dinner, pair the recipe with the perfect wine, and download all the information, including an instant QR Code-enabled discount… Read More

Advertisers Target Snap Happy Mobile Phone Users with QR Codes

Thursday, January 15th, 2009 by Julia Hyde
Julia's contact details embedded in a QR Code

Julia

They may look like a child’s puzzle maze but QR Codes (Quick Response Codes) are beginning to gain a lot of ground here in the States. Brands are adopting them to change the way they interact with consumers and, perhaps more importantly, how consumers interact with brands.

If you’ve yet to be introduced to this nifty little tool, a QR Code is a type of 2D (2 Dimensional) bar code. It was originally developed by Denso Wave to keep track of auto parts. The difference between a QR Code and a standard bar code is that QR Codes hold a lot more information, can be read… Read More