Digital Signage advertising, Viral and Social Media marketing; Email and eCRM and Mobile marketing. These new services will give advertisers the opportunity to attract and engage consumers whose media consumption patterns are changing at a staggering pace.

“In today’s texting, downloading, tagging, social networking world, it’s not enough for advertisers to stand around the water cooler discussing the latest trends and technologies – they have to act now,” said Julia Hyde, CEO and founder of Creative Search Media. “Our new services are designed to address the needs of the 21st century consumer and to dramatically improve the visibility and relevance of our clients’ advertising.” Read More

Which type of social media group do you belong to?:

Contributor- Reviews products, answers questions and contributes to the community.

Creator - Creates the community, blog, podcast or video

Opportunist - Provides feedback, vote, ask questions, forward to others

Lurker - Reads product reviews, read blogs and message boards

According to a research study by Gartner:, a new online group called “Generation Virtual” is defined not by demographics and psychographics but by achievement, accomplishments and their preference for using digital media. The Generation Virtual group is split into the four segments above, which, says Gartner, should be marketed to differently online to increase return on investment.

Pity the poor people who are labeled “Lurkers”. You’d think that Gartner would be able to come up with a better name than that.

Imagine a mailing list segmented… Read More