Hot on the heels of our beta release of QReateBUZZ, a QR Code generator, management and analytic tool, Ad Age published an article about the long-awaited QR Code technology and how they’re being used in marketing campaigns.

First up was Qdoba, a casual Mexican restaurant that is using QR Codes in their campus newspaper print advertising and promotional posters. Kids are encouraged to scan the QR Code and receive a buy one, get one free coupon. The campaign netted a whopping 52 percent redemption rate with about 4,000 scans.

According to Ad age, Nike are also deploying QR Codes at sporting events to deliver athlete information to fans, Microsoft are putting them on their next round of packaging for their X-Box games and Volvo recently used QR Codes… Read More