Let us show you how powerful, attention-grabbing SEO copywriting can make your website stand out from the crowd
Every form of advertising uses words to sell. Even a salesperson who invites a customer or prospective customer over to dinner, to play golf, or attend a concert, is engaged in a form of advertising. The words they use to talk to the customer, whether they’re talking about business or not, are selling their company and themselves. The impression they create in the customer’s mind will either convince the customer to place an order, or convince them walk away.
Online copywriting (sometimes called SEO copywriting) is only slightly different
Yes, the words still need to persuade your potential customers to buy, but they also need to convince the search engines that your site is relevant for the products or services you sell. In other words, the words used in online copywriting or SEO copywriting need to impress the search engines and your prospective customers.
Professional SEO copywriting will increase your website’s search engine ranking, and your sales
It’s no fluke that some websites appear high in the search engine rankings for specific keywords or phrases, and others are destined to languish at the bottom of the heap. The websites that come up top, or near the top, tend to be structured and written with certain keywords in mind — keywords that have been carefully researched, then woven discreetly throughout the site’s navigation and on-page copy.
Here’s an example of how SEO copywriting works
Let’s say you own a site that sells bedroom linens. One of the keywords or keyword phrases your research identified as being relevant to your business is “cotton duvets”. An experienced SEO copywriter will weave this phrase throughout your site’s navigation and throughout your on-page copy without making it sound stilted or contrived. Remember, the words still need to persuade your visitors to buy your product or enquire about your services. If the copy just repeats the words “cotton duvets” over and over again, you may end up with lots of search engine traffic, but you won’t see many sales.
Want to learn more?
To find out how easy it is to increase your search engine rankings and your sales with professional, persuasive SEO copywriting, give us a call at 1-877-944-9444 or complete our request form today